Commercial Food vs Reality
Jack Herrera
12/16/18
Commercial Food vs Reality
Does anyone else ever wonder why the food in the commercials looks so much better than in reality? I thought about this, why do the burgers always look so juicy and delicious? How is that ice cream surviving the studio lights? How is that turkey perfectly cooked? These are questions I always ask myself. I decided to lurk in the media for any answers I can find and I found a lot. We are constantly being deceived by these companies and there brilliant ways to endorse their products. The foamy beer that any football dad desires on a Sunday evening is actually just dish soap mixed with beer. The foam is created with the dish soap, without the dish soap when you would pour a beer into a glass it doesn't foam. The burger that has the patty looking as if it descended from Heaven into the commercial was actually covered in vegetable oil to make the patty look juicy. The perfectly roasted turkey in the commercials is actually not cooked at all and is painted brown with food coloring and other ingredients. I think you get the point, food commercials are constantly deceiving us and this really, really bugs me. I don't want to look at a commercial and think "wow, that ice cream actually looks delicious" but then eventually go to the ice cream place and be served horrible ice cream. It wastes my time because I know for a fact there is another place that has really good ice cream but I fell into the trap and went to the lame place. Overall it seems that companies that advertise their products will do everything to bring in just a little revenue.
I have totally seen these manipulative graphics used before and it seems really interesting that there isn't a way to protect us, already susceptible consumers from blatant misrepresentation. The only restrictions in place are about how the actual product must be involved, not how it cannot be distorted.
ReplyDeleteIs this really that harmful? I mean, I understand that they’re falsely advertising their products, however, I don’t think that this is of much importance in the subject of advertising. Maybe the way the advertisement projects itself (for example, having scantily clad women in it), but I don’t see the great harm of having good looking food in an advertisement.
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